12 Inspiring Content Writing Examples from Top Brands in 2023

12 Inspiring Content Writing Examples from Top Brands in 2023

Are you tired of seeing lackluster content all over the internet? Do you crave inspiration and creativity in your writing? Look no further than these 12 content writing examples from top brands in 2023.

The Importance of Good Content Writing

In today’s digital age, content is king. Whether you’re running a business, a blog, or just trying to establish yourself online, the quality of your writing can make or break your success.

Good content writing is not just about stringing together grammatically correct sentences. It’s about engaging your audience, creating an emotional connection, and delivering value. The best content writing is informative, persuasive, and entertaining all at once.

But how do you achieve all of this? Luckily, some of the world’s top brands have paved the way with their exceptional content writing.

Content Writing Example #1 – Apple

Apple is known for its sleek design and innovative products, but their content writing is equally impressive. Their website copy is concise, yet engaging, and their product descriptions are always on point.

One of the standout examples of Apple’s content writing is their “Designed by Apple” video. This emotional and inspiring video showcases the company’s dedication to design and innovation, and it’s a perfect example of how content can create a strong emotional connection with an audience.

Content Writing Example #2 – Nike

Nike is another brand that excels in both product design and content writing. Their website is full of inspiring and motivational copy, and their ads always hit the mark.

One of Nike’s most memorable content writing examples is their “Dream Crazy” campaign featuring Colin Kaepernick. This controversial ad sparked a conversation and made a powerful statement about the power of dreams and perseverance.

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Content Writing Example #3 – Airbnb

Airbnb’s content writing is all about creating a sense of community and belonging. Their website copy and blog posts are warm and welcoming, and their “Live Anywhere” campaign encourages people to explore new places and cultures.

But what really sets Airbnb’s content writing apart is their “Belong Anywhere” video. This emotional video showcases the power of travel and the connection it creates between people from all over the world.

Content Writing Example #4 – Glossier

Glossier is a beauty brand that’s all about empowerment and self-expression. Their website copy is conversational and relatable, and their product descriptions are always spot-on.

One of Glossier’s standout content writing examples is their “Body Hero” campaign. This inclusive campaign celebrates all body types and encourages women to love and embrace their bodies.

Content Writing Example #5 – Peloton

Peloton is a fitness brand that’s taken the world by storm. Their website copy and social media posts are always on-brand and motivating, and their ads always feature real people achieving their fitness goals.

One of Peloton’s most memorable content writing examples is their “We All Have Reasons” campaign. This emotional campaign features real Peloton users sharing their reasons for working out, and it’s a powerful reminder that fitness is about more than just physical health.

Content Writing Example #6 – Trello

Trello is a project management tool that’s all about productivity and organization. Their website copy is straightforward and easy to understand, and their blog posts are always informative and helpful.

One of Trello’s most impressive content writing examples is their “Remote Work” guide. This comprehensive guide provides tips and tricks for anyone working remotely, and it’s a perfect example of how content can provide value to your audience.

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Content Writing Example #7 – Coca-Cola

Coca-Cola is a global beverage brand that knows how to captivate its audience through content writing. Their website copy is refreshing and engaging, and their social media posts always evoke a sense of happiness and togetherness.

One of Coca-Cola’s notable content writing examples is their “Share a Coke” campaign. This personalized campaign encouraged people to find Coke bottles with their names on them and share the experience with others. It created a buzz and fostered a sense of connection among consumers.

Content Writing Example #8 – Red Bull

Red Bull is known for its energy drinks, extreme sports, and captivating content. Their website copy and blog posts are filled with adrenaline-pumping stories, and their videos and visuals are visually stunning.

One of Red Bull’s impressive content writing examples is their “Stratos” campaign. This campaign documented Felix Baumgartner’s record-breaking skydive from the edge of space, captivating audiences with an incredible feat and inspiring storytelling.

Content Writing Example #9 – LEGO

LEGO is a brand loved by both children and adults, and their content writing reflects their creativity and imagination. Their website copy is playful and imaginative, and their product descriptions spark joy and nostalgia.

One of LEGO’s standout content writing examples is their “Rebuild the World” campaign. This campaign encouraged children and adults to unleash their creativity, showcasing the endless possibilities that LEGO offers and inspiring storytelling through building.

Content Writing Example #10 – Patagonia Patagonia is an outdoor clothing and gear brand that emphasizes environmental activism. Their content writing is authentic and mission-driven, capturing the essence of adventure and environmental stewardship.

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One of Patagonia’s impactful content writing examples is their “Worn Wear” campaign. This campaign encourages customers to repair and reuse their clothing, promoting sustainability and challenging the throwaway culture.

Content Writing Example #11 – BuzzFeed

BuzzFeed is a digital media company known for its viral content and engaging writing style. Their website copy and articles are entertaining, relatable, and often infused with humor.

One of BuzzFeed’s memorable content writing examples is their “Tasty” series. This series features short recipe videos with catchy titles and step-by-step instructions, making cooking fun and accessible for a wide audience.

Content Writing Example #12 – National Geographic

National Geographic is renowned for its stunning photography and compelling storytelling. Their website copy and articles transport readers to different corners of the world, educating and inspiring them.

One of National Geographic’s captivating content writing examples is their “Planet or Plastic?” campaign. This campaign raises awareness about the global plastic pollution crisis, combining powerful visuals with informative and thought-provoking content.


These 12 content writing examples from top brands in 2023 demonstrate the power of effective and engaging writing. Whether it’s creating emotional connections, inspiring action, or providing value to the audience, these brands have mastered the art of content writing. By studying their approaches, you can gain inspiration and insights to elevate your own writing and make a lasting impact.

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